Denim Care

by Sussan, Tuesday 06 Sep 2016

Denim is one of fashion’s hardest wearing fabrics. Looking after your denim is easy and following these few simple steps will keep your denim looking fresh, season after season.


  • To preserve the life of your denim, you should avoid washing too frequently and if possible hand wash it in cold water.
  • You should always wash your denim separately with similar colours.
  • Denim should be washed in cold water with a mild detergent to preserve the quality of the material and avoid shrinkage.
  • Always wash your denim inside out. The dye won’t rub against the metal of the machine and the colour won’t fade as quickly.
  • Don’t use bleach on your denim, it can ruin the colour and damage the fabric.
  • Avoid soaking your denim as it can cause fading.
  • If your denim begins to sag in the knees or the seat, washing will tighten the threads helping it to get back to its original form.
  • Always air dry in the shade to preserve the colour. Do not tumble dry as it can damage the colour and shape of your denim.
  • Iron inside out with plenty of steam.
  • When storing, hang denim with as few creases as possible to keep it looking fresh.

Always read and follow your garment’s individual care instructions.