Image Credit: Better Cotton - Seun Adatsi
Sussan is proud to support Better Cotton as part of our commitment towards a more considered, responsible, and kinder fashion future.
In joining this initiative, we're working to source our cotton in ways that are kinder to the planet and improve the livelihoods of the people who produce it.
The Sussan Group are proud members of Better Cotton.
Better Cotton is sourced via a system called mass balance and means Better Cotton is mixed with other cotton types. Better Cotton is not physically traceable to end products.
Farmers that are part of the Better Cotton program benefit from the demand for Better Cotton in equivalent volumes to those we source.
The Sussan Group is committed to sourcing 50% of our cotton as Better Cotton by 2025.
Image Credit: Better Cotton - Khuala Jamil